On Your Marks...

Marketing and Sales Strategies

Get set...

Marketing and branding collateral

Go...

Campaign launch and ongoing promotions

Off The Line Marketing...

Getting your business in the right gear

About us

Off The Line Marketing is a client focused consultancy that’s all about helping you build a dynamic, vibrant business. As a business owner you wear many hats, such as CEO, marketing, sales, accounts, HR and more! So it can be difficult to find time to spend on your marketing, or even know where to start.  We want to free up your time, so that you can get on with what you do best, running your business! You can outsource your marketing to us, think of us as your virtual marketing manager, your virtual marketing team! Our team consists of marketing mavens, graphics gurus and digital devotees. Contact Vanessa today to book your free consultation, to find out how we can help you.

Develop a marketing strategy with a professional marketing consultant

Certified Duct Tape Marketing Consultant

We are part of a global network of certified marketing consultants that work together to provide simple, effective and affordable marketing strategies to businesses around the world. The Duct Tape Marketing System takes the guesswork out of marketing and delivers real value for your marketing dollar. Please contact Vanessa or click here to find out more…

Off The Line Marketing is a Qualified Inbound Marketing Consultant with Hubspot

Develop a marketing strategy with a professional marketing consultant

Services

1. On Your Marks!

Marketing Strategy

Are you determined to succeed? Many businesses jump straight into a marketing program without really considering what they want to achieve. Logo? Check. Website? Check. Brochure? Check. While each of these elements is certainly an important factor of your branding efforts, it’s important to look at the overall sales and marketing picture. What are your overall objectives? Who is your target market? What will drive them to buy your product or service over a competitor? This is where the Off The Line team steps in and helps you to answer these questions (and a few more) to develop a concise marketing strategy and action plan. We can then implement the strategy with clearly defined goals and measurable targets.

Integrating Sales & Marketing

We believe that a good marketing strategy includes the fundamental goal of increasing sales, so why wouldn’t we integrate sales and marketing processes in the same document? Many businesses consider sales and marketing two very different divisions. While they each have a specific role to play, if they don’t work together you could be missing out on valuable opportunities. If your marketing collateral talks about the wonderful service you provide, but your sales team is too busy to return phone calls, this creates brand dilution and potential reputation damage. This is where the Off The Line team can assist;

  • Customer Relationship Management
  • Streamlining Sales Processes
  • Implementing Business Improvement Systems
  • Business Development Services including tender writing and lead generation

2. Get Set!

Once you’ve got your strategy in place, Off The Line Marketing can help you create your print and online presence. In “marketing speak” we call this collateral and it includes anything with your brand on it that can help clients want to buy from you. This might include a website, e-newletters, printed pamphlets and brochures or what about branding your building, cars or people.

Digital Marketing

  • Website Design
  • Search Engine Optimisation
  • Online Directories
  • Advertising Opportunities
  • E-newsletters
  • Social Media

Graphics – Design and Printing

  • Logos
  • Business Cards
  • Brochures & Letterheads
  • Banners
  • Site Signage
  • Vehicle Branding
  • Uniforms

Literature & Copy Writing

  • Brochures
  • Case Studies
  • Web copy
  • Advertorials
  • Press Releases
  • Capability Statements
  • Corporate Profiles
  • Annual Reports

3. Go!

It’s time to launch your brand! Off The Line Marketing is so excited about getting your business known and we’d love to come up with an innovative idea to get out there. Do you want to hold a press conference? A promotional contest? A funky launch event? Or maybe just an email and digital campaign? However you want to create (and keep) interest in your brand… we can help!

Launch Events

  • Website Launch
  • Events
  • Promotional Contests
  • Press & Media

Ongoing Campaigns & Marketing Maintenance

  • Advertising Campaigns (print and digital)
  • Training & Presentations
  • E-newsletters
  • Regular Website Updates

Clients

Here are a few companies we’ve helped get into the right gear…

DermCosmesis

  • Marketing Strategy
  • Marketing Materials
  • Copywriting
  • SEO & Content Creation
  • Social Media Posting
  • Monthly EDMs
  • Influencer Campaign
  • Google AdWords
  • Facebook Ads
  • Website Design & Enhancements

PTV Personal Training

  • Marketing Strategy
  • Marketing Materials
  • Copywriting
  • SEO & Content Creation
  • Social Media Posting
  • Monthly EDMs
  • Facebook Ads
  • Website Design & Enhancements

Teck Global

  • LinkedIn Education
  • LinkedIn Enhancements
  • Copywriting
  • Article Curation
  • Social Media Posting

Coomera Driver Training

The Carlisle Hotel

  • SEO

Cable Distribution Services

  • Marketing Strategy
  • Value Proposition Workshop
  • CRM Implementation
  • Marketing Materials
  • Copywriting
  • Digital Marketing including Social Media, SEO and Content Creation
  • Website Design & Enhancements

TFG Group

  • Marketing Strategy
  • Value Proposition Workshop
  • Project Templates
  • Case Study Creation
  • Printed Marketing Materials
  • Copywriting
  • Website Design & Enhancements

Contact us

We'd love to hear from you, so drop us a line

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